What Does It Mean To Be A Unique Blogger?

Wednesday, 22 February 2017

When I started my blog, 5 years ago, the blogging community was growing. And it still is. But now it's much, much bigger. Trying to get your own blog noticed can feel like being stuck in the middle of a massive crowd. And I guess the only way to stand out is to be original, to not be like the others. But can a blog really be 100% original?

This may be a bit of a controversial opinion but I think it's impossible to be 100% unique in your blog. And I don't think that it's necessarily a bad thing.

I, like most others, started my blog because I was inspired by many great bloggers and wanted my own little space on the internet too. And that's not a bad thing. A lot of the early posts on my blog were very stereotypical and possibly some of the most unoriginal things I've ever done. But I was 15, finding my own feet in the blogging community and I was having fun. These awkward, clunky posts were the stepping stones that I needed to become a more confident and dare I say unique blogger.

There is, however, a very fine line between being inspired by another blogger and outright copying another blogger. And that's often the danger zone. I've had a blog post outright copied before and it was a very odd feeling and something that made me deeply uncomfortable. But I learned a lot in that experience. It opened my eyes and taught me to be a bigger person, something I'm a little embarrassed to say I'm not often very good at. 

The blogging community feels a bit strange to me at the moment. I've been doing this for 5 years and I feel more detached from the community than ever before. It seems like everyone is focused on Instagram themes and statistics and follow/unfollow tactics and I. Just. Want. To. Scream. I've noticed that people throw around the words unique and original in a way that's almost intended to make people feel bad about themselves.

I think the idea that a blog should be 100% unique puts a lot of pressure on people. I've always been a big advocate of writing what you want to write. So if you want to write about what makeup you like rather than a 100% unique post about Tibetan mountain dogs then I don't think there's any harm in that. Although if anyone has any posts about Tibetan mountain dogs then I'd love to read them (FLUFFY).

My name is Hayley. This is my blog. It is not 100% unique. I have a premade template. Many others talk about trips to New York and what books they've read. But I'm 100% happy with it.

That's what matters.

Twitter @honestlyrussell // Instagram  @honestlyrussell // Pinterest @honestlyrussell

1 comment

  1. Love this post! I've been blogging on and off since 2012 and it was so much smaller then! And I've seen small blogs starting out at the same time as me become hugely successful. You're right about originality. I'm trying more to write things that I'd want to read than writing what I think might be popular


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